Firstly, is it actually important to share your brand values to connect with your audience? I think so but a lot of people would disagree with me. Lots of businesses and freelancers get by without sharing their personal values but, for me, sharing the things that I believe in and that are important to me has meant that I get to connect with people who share those values through my work.
Read MoreSouth Birmingham branding photography and brand strategy: Eleanor Carn Psychotherapy
Eleanor is a psychotherapist offering 1:1 work with clients, supervision for other therapist and consultancy and training for therapists who work with neurodivergent clients. Eleanor is neurodivergent and this lived experience strongly informed the work they do with others. Eleanor and I know each other in various capacities, which always makes for a really enjoyable collaborative process.
Read MoreUnlocking SEO success and providing value to your audience with Answer The Public
An increasingly large part of my work as a branding, portrait and documentary photographer is supporting my freelance and solo-entrepreneur clients to explore their branding and content strategy. While it would be nice just to be able to share what we do and how passionate we are about it, we also have to be a little bit strategic in our approach. Check out this post to find out how Answer The Public can support your content strategy.
Read MoreA Solihull Portrait and Branding Shoot with Lifestyle Physician Erin
Today I’m sharing my branding shoot collaboration with the lovely Erin at the absolutely stunning Hampton Manor, in Hampton in Arden near Solihull. Check out this set of images that we created, to set the the stage for Erin’s exciting new business venture.
Read MoreHarnessing the magic of your intangible value: branding strategy and photography in the West Midlands
Your intangible value. Yep, that’s right. I know that sounds pretty corporate and it's easy to feel lost when it comes to expressing your authentic self online in this world of sales funnels and calls to action.
So how do you break free from the world of marketing jargon and algorithms, to connect with your audience in a genuine way? And where do you even start when it comes to sharing your business and what you offer?