Firstly, is it actually important to share your brand values to connect with your audience? I think so but a lot of people would disagree with me. Lots of businesses and freelancers get by without sharing their personal values but, for me, sharing the things that I believe in and that are important to me has meant that I get to connect with people who share those values through my work.
Read MoreHarnessing the magic of your intangible value: branding strategy and photography in the West Midlands
Your intangible value. Yep, that’s right. I know that sounds pretty corporate and it's easy to feel lost when it comes to expressing your authentic self online in this world of sales funnels and calls to action.
So how do you break free from the world of marketing jargon and algorithms, to connect with your audience in a genuine way? And where do you even start when it comes to sharing your business and what you offer?