An increasingly large part of my work as a branding, portrait and documentary photographer is supporting my freelance and solo-entrepreneur clients to explore their branding and content strategy. While it would be nice just to be able to share what we do and how passionate we are about it, we also have to be a little bit strategic in our approach. Check out this post to find out how Answer The Public can support your content strategy.
Read MoreHarnessing the magic of your intangible value: branding strategy and photography in the West Midlands
Your intangible value. Yep, that’s right. I know that sounds pretty corporate and it's easy to feel lost when it comes to expressing your authentic self online in this world of sales funnels and calls to action.
So how do you break free from the world of marketing jargon and algorithms, to connect with your audience in a genuine way? And where do you even start when it comes to sharing your business and what you offer?