Firstly, is it actually important to share your brand values to connect with your audience? I think so but a lot of people would disagree with me. Lots of businesses and freelancers get by without sharing their personal values but, for me, sharing the things that I believe in and that are important to me has meant that I get to connect with people who share those values through my work.
Read MoreUnlocking SEO success and providing value to your audience with Answer The Public
An increasingly large part of my work as a branding, portrait and documentary photographer is supporting my freelance and solo-entrepreneur clients to explore their branding and content strategy. While it would be nice just to be able to share what we do and how passionate we are about it, we also have to be a little bit strategic in our approach. Check out this post to find out how Answer The Public can support your content strategy.
Read MoreHarnessing the magic of your intangible value: branding strategy and photography in the West Midlands
Your intangible value. Yep, that’s right. I know that sounds pretty corporate and it's easy to feel lost when it comes to expressing your authentic self online in this world of sales funnels and calls to action.
So how do you break free from the world of marketing jargon and algorithms, to connect with your audience in a genuine way? And where do you even start when it comes to sharing your business and what you offer?
How to use storytelling to connect with your audience
“Are you sitting comfortably? Then I’ll begin…” I’m sure I’m not the only one who remembers hearing this as a child, as a loved one started telling a story. Stories are ingrained in culture and experience, whether that’s the story of a good film or book, or even urban legends that are woven into the fabric of places. Stories fire up our brains and create connection and you can use your stories to share your work and passions.
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