From knowing that you are your niche, to finding your why. Reflections on Finding Your Niche as a Heart-led Business Owner
In order to be the passionate and heart-led business owner, entrepreneur and/or creative human that you are, it’s so important to remember that you hold the key to finding your niche. Why do we even need to think about finding a niche in the first place? Because you attract what you project. It’s your unique, whole, individual self that sets the tone of what you’re putting out into the world, and what you get back as a result.
There is a common misconception that your niche is something we should be looking for outside of ourselves; that we should tailor our offerings to connect with a particular group of people. When we get too caught up in the specifics of who and where and how, we limit ourselves and our potential for expansion. So how do we find our niche?